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Marketing & PR Officer Job at Indepth Research Institute

  • Indepth Research Institute
  • Employment Type: Full Time
  • Salary:
  • Deadline: 2021-01-22
  • Location: Nairobi - Kenya
Marketing & PR Officer

Job Description

About IRES:

We build the capacity of people, processes and systems for organizational success and growth as well as nurturing a thriving ecosystem. We do this through our four line of services; Data Analytics, strategy and management solutions; Training and development; Digital innovation and Enterprise systems and organizing Experiential Tours.

Job Summary:

The primary function of the Marketing and Public Relations Officer position is the creation and

execution of a comprehensive marketing and public relations plan for IRES.

We are seeking a highly qualified, motivated and enthusiastic individual for our rapidly growing

organization. This position is responsible for managing all aspects of marketing and PR at the

corporate level. The candidate should have strong writing and communication skills in addition to a natural eye for formatting, colors, and appealing aesthetics to ensure a professional, brand consistency.

Job Responsibilities include (but are not limited) to:

  • Manage all marketing materials, website updates, and social media presence on behalf of the Company
  • Responsible for corporate messaging development and distribution
  • Be the last point of contact with Company deliverables before they are published/distributed ensuring all formatting, aesthetics and content are in‐line with Company standards and expectations
  • Proactively generate ways to advance the Company’s brand in industry trade publications, digital media, speaking opportunities, conference participation and other forms of
  • advertising
  • Actively market and promote Company news and project activities including formal press release distribution, article development / pitch, social media, etc
  • Prepare and manage project marketing materials as needed
  • Ghost write articles on behalf of Company/key employees
  • Responsible for the distribution and content of company newsletter
  • Assist team in the preparation of new business materials including RFQ/RFP responses, new business meeting pitch and prep, presentations, etc
  • Develop branded materials as needed: PowerPoint Template, RFQ and other supporting
  • materials
  • Manage and assist the team in maximizing membership potential with various local,
  • regional and national memberships, associations and affiliations (Chamber of Commerce,
  • KEPSA etc)
  • Create the annual marketing plan/budget
  • Implement the annual marketing plan
  • Continually evaluate the public relations strategy
  • Ensure documents and marketing materials are current, accurate and properly reflect the
  • brand and desired messaging
  • Performs other duties as assigned which are in the best interests of the Company

Job Requirements

Required Knowledge, Skills and Abilities:

  • Knowledge of corporate training, research and management consultancy mandatory
  • Demonstrate ability to think creatively and independently
  • Advanced design knowledge / experience
  • Strong work ethic and motivation to succeed
  • Possess strong organizational skills and attention to detail necessary to prioritize multiple
  • initiatives and projects
  • Demonstrate a professional level of verbal, written and listening skills
  • Ability to create and assemble attractive marketing materials
  • Working knowledge of design and implementation software necessary for the job
  • function (CRM, PPTX, Prezi, Word, PDF, MailChimp, Google Analytics, LinkedIn, Facebook, Adobe InDesign platform or Adobe CC, etc)
  • Work well with a team

Education and Experience:

  •  Bachelor’s Degree in Communication and PR with qualifications in marketing required

Working knowledge of digital marketing specifically content and email marketing

How to Apply

Your application should be sent to hr@indepthresearch.org on or before CoB Friday, 22nd January 2021.

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