Digital Marketing Executive

  • ScorePesa
  • Employment Type: Full Time
  • Salary:
  • Deadline: 2020-09-11
  • Location: Nairobi - Kenya
  • Job Advert Expires In: 15 days
Digital Marketing Executive

Job Description

We are in need of a Digital Marketing Officer who will develop strong and innovative digital marketing strategies to drive traffic to company pages and generate interest in company products and services. He / She will also create engaging written, graphic and video content while staying up to date on latest marketing technologies and social media. 

Responsibilities

  • Conceive and develop efficient and intuitive marketing strategies
  • Organize and oversee advertising/communication campaigns (social media), exhibitions and promotional events
  • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
  • Initiate and control surveys to assess customer requirements and dedication
  • Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
  • Monitor progress of campaigns using various metrics and submit reports of performance
  • Createand manage link building strategies, content marketing strategies, and social media presences. 
  • Innovate and present new marketing platforms and strategies 
  • Develop engaging online content including click bait, forums, videos, graphics, and blogs; monitor and analyze content success 
  • Forecast marketing campaign growth and ROI for marketing campaigns. 
  • Manage email and social media marketing campaigns  
  • UseGoogle analytics, Google ad words and other relevant sites with objective of increasing the company visibility 
  • Drive traffic to company pages
  • Keep abreast of new social media sites, web technologies and digital marketing trends. 
  • Implementnew technologies in developing campaigns and update current campaigns to include new information. 

Job Requirements

  • Bachelor’s Degree/Diploma in Marketing or any other relevant course
  • Proven working experience in digital marketing of at least 2 – 3 years. 
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. 
  • Strong Analytical Skills and data driven thinking. 
  • Up to date with the latest trends and best practices in online marketing and measurements. 

How to Apply

Applicants to send theirCVs 

to accounts@scorepesa.co.ke Deadline for application is 11th September 2020