Digital Marketer Executive Apply with us

Company name: Indepth Research Services

Category:

Location: Nairobi

Salary: Confidential


Job summary

We are international capacity building and research consultancy firm offering technical consultancy and training services designed for individual and organizations in the agriculture, climate change and environment; disaster management; education; food and nutrition; health; humanitarian relief; logistics and telecommunication; recovery and reconstruction; safety and security; water and sanitation sectors.

We seek to recruit a young, aggressive, confident, fluent, mature and creative Digital Marketing Executive to manage all communications, both internally and externally on full-time basis.

Job description

Our ideal candidate should:

  • Manage and maintain the organization’s website(s)
  • Write copy for email marketing campaigns
  • Ability to work with a database for Email marketing and drip emails campaigns
  • Manage email and social media marketing campaigns
  • Innovate and present new marketing platforms and strategies
  • Continually work on the Search Engine Optimization of the website(s)
  • Use Google Analytics, Google AdWords, and other relevant sites and manage link building strategies, content marketing strategies, and social media presences
  • Track and analyze website traffic flow and provide regular internal reports
  • Perform Online Paid Advertising
  • Drive traffic to company pages
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Arrange webinars and webcasts
  • Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
  • Forecast marketing campaign growth and ROI for marketing campaigns
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

Digital Marketing Skills and Qualifications

  • Bachelor's Degree in Advertising or Marketing,
  • Google Ads Certification required
  • 2-4 Years’ Experience in Marketing,
  • Strong Written and Verbal Communication Skills, Editing
  • 2 or more years of experience as a Digital Marketer Executive, developing and implementing digital marketing strategies.
  • Good knowledge of all different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
  • 1 years of hands on experience with SEO/SEM, Google Analytics, Adwords and CRM software
  • Familiarity with web design
  • 1 year working experience with video editing, Photoshop, InDesign, Facebook, Twitter
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Blogging
  • Intermediate WordPress and web development skills
  • Intermediate Video Editing, Animation and Photo Editing

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