Email Marketing Specialist

Employer: Indepth Research Services

Salary: Confidential


Job summary

Indepth Research Services (IRES) is a global institutional capacity building, technical and management consultancy firm with its head office in Nairobi, Kenya. We offer technical and management consultancy services as well as education and training services designed for individuals’ and groups from organizations working in public, non-profit and private sectors. We are looking to hire an Email Marketing Specialist

Job description

  • Managing the companies email campaigns and communicating company brands through email marketing
  • Analysis of current email marketing campaigns and making recommendations for improvement
  • Managing trigger email campaigns throughout the customer lifecycle to maximise sales
  • Carrying out segmentation of the database and implementing remarketing strategies
  • A/B Testing on various email campaigns to establish the most effective
  • Tracking and reporting on email campaigns in order to guide improvements
  • Ensuring all email campaigns comply with current email best practice in the industry
  • Developing a clear CRM strategy
  • Creating well-written copy that is free from mistakes
  • Collaborating with Graphic Designers to improve the appearance layout of outputs
  • Maintaining a database of customers who have opted to receive our correspondence
  • Distributing emails through the use of automation software
  • Write newsletters including all company updates

Educational Qualifications and Professional Experience Requirements

  • Degree in Advertising/Marketing or related field
  • At least 2 years of proven work experience in the above mentioned expertise areas
  • Outstanding copywriting and copyediting abilities
  • Proven work experience in  Email marketing
  • Hands on experience with HTML and content management systems
  • Proficiency in marketing automation technology
  • Familiarity with analytical and database tools e.g Hubspot

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